The passion behind this brand is empowering youth and strengthening family connections. I founded B.U.G. Apparel alongside my family, initially to inspire my younger brothers. Now our brand wants people of all ages to celebrate individuality and encourage others to embrace doing what’s right—even when it feels different or unique. I dream that whenever someone wears or sees B.U.G. Apparel, they’re reminded of the power within them and are inspired to be BRILLIANT, UNIQUE, and GENUINE, no matter the challenges they face.